It means it hasn't loaded. It is definitely an EIP app that was placed there, but it could be anything.
If you have a Fiery, it would do that if it was off, or hooked up wrong.
It could be Equitrac, Sharescan, Printsafe etc etc.
It is impossible for anyone to tell you what it should be though, there are hundreds of options. I can tell you that it can be removed easily enough.
CWIS > Properties > Services > Services Registration
